Make Money From Your Skills: 2 Simple Side Hustle Models for Freedom and Flexibility.
- Prince Kayy
- May 8, 2024
- 3 min read
Ready to Launch Your Side Hustle? 2 Easy Business Models to Get You Started
Struggling to choose the right side hustle idea?
You're not alone. But the good news is, you don't need a fancy degree or a ton of experience to get started.
In this guide, we'll explore two simple business models that are perfect for solopreneurs and beginners: service businesses and online courses.
Model #1: The Service Business - Helping Others with Your Skills
A service business allows you to leverage your existing skills and expertise to earn money. It's a great option if you have a specific talent that others need, like running Facebook ads, writing content, or onboarding new employees.
Brainstorming Service Ideas:
Think about what people ask you for help with. What are your friends, family, or colleagues constantly asking you to do? These could be potential service offerings.
Consider your work experience. Are there projects you excel at or tasks you regularly handle at your job? These skills could be valuable to clients.
Tools You'll Need:
Landing Page: Create a simple website using a platform like Carrd to showcase your services.
Payment Processing: Stripe is a popular option for collecting payments from clients.
Scheduling: Calendly makes it easy for clients to book appointments after purchasing your services.
Building Your Client Base:
Content Marketing: Share valuable insights and tips related to your services on social media, especially LinkedIn.
Testimonials: Ask satisfied clients for testimonials to add credibility to your landing page.
Scaling Your Business:
Raise Your Rates: As you gain experience and testimonials, gradually increase your service fees.
Offer Case Studies: Turn satisfied clients into case studies to showcase your impact and attract new customers.
Build an Email List: Use a newsletter to nurture leads and move them from social media to your sales funnel.
Model #2: The Online Course - Sharing Your Knowledge
An online course allows you to package your knowledge or skills into a teachable format.
This is a great option for individuals who excel at achieving specific outcomes.
For example, you could create a course that teaches people how to grow their LinkedIn presence or develop an effective content strategy.
Finding Course Ideas:
Analyze your messages: Look for common questions you receive in your DMs and emails. Are there recurring topics that could be turned into courses?
Talk to potential customers: Reach out to people in your field and identify their pain points. Would they be interested in learning how to solve those problems?
Repurpose Your Service: Offer a low-cost online course as an alternative to your full-service offering.
Tools You'll Need:
Landing Page: Carrd can also be used to create a simple landing page for your online course.
Course Hosting & Sales: Gumroad is a platform that facilitates payments and allows you to host your course content.
Marketing Your Course:
Promote on Social Media: Share valuable content related to your course topic on platforms like LinkedIn and Twitter.
Podcast Appearances: Feature yourself on podcasts relevant to your niche and mention your course.
Social Proof: Include links to your course on your social media profiles.
Leverage Newsletters: Partner with relevant newsletters to sponsor your course and reach a wider audience.
Growing Your Online Business:
Create a Value Ladder: Develop a series of products and services at different price points, with your online course being the entry point.
Offer Additional Services: Encourage course graduates to consider your full-service offering for more hands-on help.
Focus on Repeat Business: Customers who purchase your course are more likely to buy from you again in the future.
Remember, this is just a starting point! With dedication and effort, you can turn your side hustle into a thriving, full-time business.
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